{
 "meta": {
  "title": "家居收纳品类小红书种草调研",
  "template": "R14-research",
  "expires_at": null
 },
 "sections": [
  {
   "id": "s1-研究问题",
   "heading": "研究问题",
   "text": "秋冬收纳类目在小红书上什么内容最容易被收藏？"
  },
  {
   "id": "s2-方法",
   "heading": "方法",
   "text": "抽样 300 篇近 90 天收纳类笔记，按标题词、封面类型、互动数据分组对比。"
  },
  {
   "id": "s3-发现",
   "heading": "发现",
   "text": "场景词比功能词更有效\n标题含「小户型」「出租屋」的笔记，收藏中位数是含「大容量」的 **2.3 倍**。\n实拍前后对比图互动最高\n封面为前后对比的笔记互动率 8.4%，纯产品图 3.1%。\n视频笔记的收藏率略低\n样本量较小，仅供参考。"
  },
  {
   "id": "s4-结论",
   "heading": "结论",
   "text": "秋冬收纳内容以「小户型 / 出租屋」场景切入，封面用实拍前后对比。"
  },
  {
   "id": "s5-局限",
   "heading": "局限",
   "text": "样本只覆盖近 90 天；未区分达人与素人账号。"
  },
  {
   "id": "s6-来源",
   "heading": "来源",
   "text": "300 篇笔记抽样数据表（内部）\n青禾家居运营部\n2026-10\n内容平台封面类型与互动率研究\nMorning Lab\n2026-08"
  }
 ],
 "data": {
  "author": "张三",
  "date": "2026-10-13",
  "title": "家居收纳品类小红书种草调研",
  "summary": "「小户型」「出租屋」是最强的两个场景词；实拍对比图互动率最高。",
  "question": "秋冬收纳类目在小红书上什么内容最容易被收藏？",
  "method": "抽样 300 篇近 90 天收纳类笔记，按标题词、封面类型、互动数据分组对比。",
  "findings": [
   {
    "claim": "场景词比功能词更有效",
    "evidence": "标题含「小户型」「出租屋」的笔记，收藏中位数是含「大容量」的 **2.3 倍**。",
    "confidence": "high",
    "sources": [
     1
    ]
   },
   {
    "claim": "实拍前后对比图互动最高",
    "evidence": "封面为前后对比的笔记互动率 8.4%，纯产品图 3.1%。",
    "confidence": "medium",
    "sources": [
     1,
     2
    ]
   },
   {
    "claim": "视频笔记的收藏率略低",
    "evidence": "样本量较小，仅供参考。",
    "confidence": "low"
   }
  ],
  "sources": [
   {
    "title": "300 篇笔记抽样数据表（内部）",
    "url": "https://example.com/research/sample",
    "publisher": "青禾家居运营部",
    "date": "2026-10"
   },
   {
    "title": "内容平台封面类型与互动率研究",
    "url": "https://example.org/paper",
    "publisher": "Morning Lab",
    "date": "2026-08"
   }
  ],
  "conclusion": "秋冬收纳内容以「小户型 / 出租屋」场景切入，封面用实拍前后对比。",
  "limitations": "样本只覆盖近 90 天；未区分达人与素人账号。"
 }
}